my brand

its so important for me to know about my brand what do you think? here is a summary of my brand identity what do you think could be improved? leave your comments!

Developing me as a brand (branding myself)

Within this project we are looking at developing ourselves in a professional way that will be successful within the industry we want to proceed into. We were told to promote ourselves and our band and therefore it is key to establish our identity/style first therefore in this journal (pages that follow) I have been researching who I identify with, what trend I follow and more as well as producing documentation needed for interview such as CVs and cover letters. In the following headings I have outlined briefly my original thoughts about myself as a brand to help me build upon to develop in a clear identity for future use.

My brands name

My original idea is to name my brand partly after myself with the name Chloe Rose (my first and middle name) as I want my collection to have a more personal quality to it so by placing my name upon it I am giving the client something personal of mine and therefore include them into my “fashion family” hopefully creating a friendlier feeling to all my products. But after thinking about it the lack of my surname could result in people not knowing who I am outside the brand so therefore I want to really brand myself Chloe Rose by Chloe Rose Whiting so people will be able to recognise me outside the brand and as more of an individual designer and not just the brand.

My brands style

Looking at the work I like to produce I have built a basic style that myself as a brand produces giving a rough outline of what I do and the features/ techniques I like making up a picture you about myself. Here are some of the words that I associate with myself as a brands style:

·         Feminine –women’s wear – I am a designer that only really likes to work within women’s wear as I feel that I being a girl myself can identify with them more as I can understand them. I also am really feminine in my colour pallet using soft pretty colours within my collections adding to this very feminine quality identity of my brand.

·         Floral – I am greatly inspired by the natural environment especially the flowers within the British country side and therefore my style is very floral based so I can say that my brand style is very floral and feminine in style.

·         Timeless – my style is somewhat on the classic side (but not grandma like) due to the way that floral’s are never out of fashion so therefore would not age with time meaning that you will be able to wear it anytime throughout the years, therefore teamed with a long lasting garment shape it can last a lifetime (hopefully)

  My brands target market

Target market is a key thing to consider before even branding yourself at all as you need to appeal to the right person otherwise you won’t be successful at all, but every different group within the market is different so needs to be approached differently and with care. For example you would look at teenage and clothes for young adults differently than women 60 years old plus, for the young you would look more at social media for research and promotion where you wouldn’t be able to do this for the older generation as they may not know how to use this so it would be pointless to try and connect and research them that way (for both research to build your collection upon and promotional techniques) here is where I currently place myself within in the fashion textile market:

·         Women’s wear – as I stated before I am women’s wear for the reasons stated above.

·         Young adult – I feel my collection fits into the market within young adults (20 -30ish) due to the girly style of my collection looking to immature for the older market, but the way in which it has a floral classic quality to it feeling too sophisticated for the teenage market. Therefore making it perfect for my chosen market as it showcases the woman’s growth into more refined classic women showcased through the floral imagery and garment shape, but at the same time feel young and girly due to the colour pallet.

Where do I see my collection?

I hadn’t really thought about where I would place myself as a brand but due to the way that my designs and style is floral and therefore doesn’t really age it could be placed within a shop that is not tailored for fast fashion  but instead is something someone buys for quality more than quantity off and therefore allowing me to place more funds into its creation so it would last longer for  the wearer and therefore you wouldn’t see my wear in most high streets shops as they are fast fashion but instead find my items in more boutique shops (due to the way that they are not all about masses of clothing but quality pieces) therefore I would identify myself with the boutique lifestyle overall.

My brand summary/conclusion

In summary of my original brands identity the words that sum myself up are: women’s, florals, timeless, young adult and the boutique lifestyle (and therefore I could use these as hash tags and titles within my promotional methods and as key words within my portfolio including my LinkedIn profile so people can really build up a mental image of what my identity is and what I represent as a designer and as a brand) as I research this more I may want to add or subtract some of these words to really showcase myself as I develop myself more within my chosen place within the industry, making this still a work in progress that will all add up to make me  as successful as possible within my career path.