Monday, 14 December 2015

Plan to promote

My online portfolios will not be a success if there is not any evidence of them being online and the public do not see them, therefore I need to promote them as suggested in the following graph
Online media
objectives
why
How am I going to achieve this
face book
To use this platform to promote myself to a circle of people within my friendship groups and a wider network of people on a more social way (opposed to professional way) I will use facebook as a kind of stepping stone to promote myself as a upcoming designer and to get people generally interested in the things I do, mixing this use of social media with others such as twitter to help me create a well rounded portfolio of followers to help me go in the right direction within my future career.

The reason why I plan to do this is due to the way that this will make my work reachable to the public and not just the professional market, as everyone is able to access this website. Facebook is one of the networks that you are able to access it anytime of the day making it perfect for people to look at, while they are on the go fitting into their every busy lives, with them accessing the network through their phone to see what the instant news is.
·         I will promote my brand by boosting my page while advertising it on different networks as well both my own such as my twitter feed and also on others blogs (by commenting about others works and inviting them to my facebook page so that they can leave their comments and see what I am about/ my individuality as a designer
·         to keep my posts as current as possible and therefore I should aim to post something new every day, being either something about me or my work, links to my profile with an invite to visit/leave comments or a article that I find particularly inspiring within a brand that fits into the same kind of identity that I do (feminine, women’s wear, floral sect..)
·         is keep on posting links to my blog as this is where the vast majority of my work and written documents will be posted due to the type of online presence it is being one where you are able to show off your brand, work but also your personality with the platform being able to feature more information about yourself then the other social medias where it is more a quick thing.
twitter
To promote my social media pages within my tweets and use the different tweets to spark conversation between me as a designer and the public, opening  up communication and therefore making me able to build up a network of comments and a support system to aid me with the development of my work/style
Twitter is one of the networks that is very quick and simple to use with short statements that allow the public to get an insight about what you are up to, the use of the Hash Tags as well will help me target the right group of people for my brands and makes trends with these words to move my statements to the top (become popular)
·         In every tweet I will include a number of hash tags with 3 at most so that they are able to link to the relevant groups
·         post something upon my twitter feed every couple of days to show that I am active as a designer and therefore suggest a strong online profile to help get people become interested in me, for one of my posts I will tweet a sentence or survey ect (writing) about what I am doing or something that I really like within the fashion industry to show what inspires me as a designer and to look as current and knowledgeable about what is around me (this will tell the audience that as a designer I am aware and generally interested about other things that may affect my style ect...)
BlogSpot
On my blog I have posted the different items that I am studying at the moment and how I feel about them along with research into shops, different trends found within WGSN and other elements that identify me as a brand and helps me create an identity/image of what kind of designer I am
I will use my blog as a visual and written diary of my though process and my development as a designer with the mixture of both document and a link to my back page so those can view my work and see my design style promoting myself in a more professional way then the other social medias. All in all gaining me recognising of what I am doing and the process I am going through in my career path inviting those to leave comments on my page to aid in this development route.
·         Keep on posting both my work and thing that inspire me – to keep my blog the most current I want to use it as more of a diary about my own development and also place in some of the different things that inspire me as these items help people recognise what makes me and influence within my work so that they are able to understand me.   What I really want as well is people to add their own comments on my page about either my work (likes, dislikes and improvements needed) or my dairy like blog so that it opens up communication and gets people to talk about it, by keeping going with different blogs and pages to them I am doing everything on my end to be the most up to date and current so it allows them to see that I am moving forward within this industry and not just stuck amongst the others.
·         Add more designs and collections in my profile area – another thing that I can think of to add to my blog is to work on my background portfolio linked on this page so that people are able to see the different work I have produced, allowing them to see visually what I have done and my refined style within different subjects (not just floral designs) they are able to see the same style but in a variety of contexts which is good as it shows I am a rounded designer, but due to the way that I am more focused on my natural prints as identify with floral designs in my brand identity I need to make it clear that I value my prints in this area more and therefore my plan is to place them at the top (in front) of my other work with the use of the bold colour pink to draw attention and boarder the designs in that area and by doing this hopeful it will make clear about what style I am targeting within my whole body of work. But i feel that it is important to showcase not only florals as this doesn’t appeal to everyone where if I post different styles people may find something they like in my style and therefore like me/support me due to my “handprint” individual style and not only based on the subject matter.
·         Advertise on my other social media outlets – due to the way that people do not have a lot of time to seek out and read blogs the use of social media is key as they are able to look at this on the go and them make a mental note if they like what I am showing on this quick look networks to look at my blog when they do have some down time and therefore building up views on my blog and hopefully followers.


No comments:

Post a Comment